Afriten Technologies

  • by

Introduction - How I got into the Innovative Technology Space in South Africa

I have been in the Innovative Technology Space in South Africa since 2008. Starting out at Imajinn Perceptions (Now who have closed) who were part of the Global Mouse Group (Now known as Roering Creative Kin). We were the first-ever supplier of 3D Holographic Technology to The South Africa market and held the distribution agreement rights with Vizoo to supply and distribute 3D Hologram Displays throughout Africa. We later partnered up with Real Fiction and were the first company to have sole distribution rights to bring the Dreamoc Hologram Display into South Africa.

Some pictures and Videos from our Polo Skylab Launch

Our most memorable campaigns and achievements included a countrywide Hologram Display roll out at MTN Stores and a Roadshow that we did for Volkswagen for the New VW Polo Launch. Neil Armstrong attended the launch as a guest speaker and we got to meet him and create a holographic video presentation of his accomplishments and achievement on our Holographic Projection Screen. View Top Gear Article about PoloSkylab. We also partnered up and became Total Immersion Distributors in South Africa. Total Immersion were the first company in the world to create Augmented Reality experiences and applications. This was way before the likes of Unity, Apple and Android started playing in the AR spaces. We also were the first company ever in South Africa to launch an Augmented Reality Kiosk in South Africa at the Polo Skylab Roadshow,

View the Video of PoloSkylab (VW Polo Roadshow that we did in 2010 in 3 locations around South Africa – Johannesburg, Durban and Cape Town for 3 weeks duration in each of these cities)

View the Video of the Holographic Presentation that we created for Polo SkyLab. This was flighted onto a large 6 meter wide by 4 meter tall holographic projection screen.

View the Video of the VW Polo Car Hologram Video Animation that we made for our Holographic Displays at the events.


Large 6 meter wide by 4 meter tall Rear Projected Hologram Screens were used at the VW Polo SkyLab Roadshow Launch.


We were the first company ever in South Africa to launch an Augmented Reality Kiosk in South Africa at the VW Polo Skylab Roadshow


3D Holographic Technology Displays used at the VW Polo SkyLab Event


Large 100″ Rear Projected Glass Touch Displays were used at the VW Polo SkyLab Event


iBars – Interactive Bar Counters were used at the VW Polo SkyLab Event


David Tenowitz meeting the Space Legend Neil Armstrong at the VW Polo SkyLab Launch.

My journey then continued in the tech space when i then joined up with a new tech startup called LXI – Lee Executive Imaging for a 4 year period. I headed up the Multimedia Company which was called LXi Multimedia and managed a team of 15 x App developers, 3D Animators and Graphic Designers.

We played in a similar space as to Imajinn but grew very quickly in a couple years to over 50 staff members, 3 office locations and 5 different companies at one stage. We built up large stock of Holographic Displays and Touch Screen Kiosks. I managed all the graphic design, digital content creation, Flash Touch Screen App Development, 3D animations for Holographic Displays that was briefed in internally and externally. 

I continued to grow my network of industry leading contacts and work with leading blue chip brands and digital and marketing agencies around South Africa. 

We launched the first permanent Holographic Stage Setup in South Africa at the Pyramid Venue in Johannesburg, South Africa. 

This was content that we created for the launch event that was played on a holographic stage display

I then started up my own Audio Visual Technology company in 2015 called Afriten Technologies and have since become a Leading Innovative Technology Supplier in Johannesburg, South Africa. Our aim is to Bring Innovative Technology Solutions to the Exhibtions, Exhibition, Corporate and Retail Markets for rental at affordable rates. Afriten’s technology solutions are available on both purchase and hire models.

In a market with many providers of very similar products and in a modern society that is continuously becoming more and more difficult to impress, Afriten Technologies differentiated itself by becoming a one-of-a-kind unique AV Technology company by seeking out global providers of innovative Audio Visual Technologies, that have never been seen before on the African continent. Effectively bringing Tomorrows Technology to the Market… Today!

Afriten’s technology products seek to create attention and awareness among customers and guest of your brand. Enabling your brand or product to stand out from the advertising clutter. Ensuring your product or brand is top of mind and remembered for longer. 

The 3D HoloSPiN is a new trendy holographic Display Product that has taken the market by storm. It’s a much cheaper and affordable hologram display that is plug & play and easy to use and works well in so many different locations and environments. It is basically a POV fan Display with 1, 2 or 4 blades, each blade has 100s of tiny LED chips on it (Some high resolution 3D Holographic LED Fan Display have over 1,000 LED chips on them).

Some of Afriten Technologies Products and Digital Solutions

Leave a Reply

Your email address will not be published. Required fields are marked *